This study examines the ways Indonesian masculinities are being shaped through the norms of masculinities shown and represented by the newly elected President, Prabowo. He has been known as a strong, militaristic, and patriotic man that promised to bring back the prosperity of the country. His leadership marks a significant difference from the country’s former presidents. A number of studies on Indonesian masculinities highlight familial values and the dominant norms of senior men (Bapakism) as strong markers of Indonesian masculinities. Suharto and Jokowi exemplified this norm in the representation of the president as Indonesia’s Bapak Pembangunan (the Father of Development) and the intervention in government policies for the sake of the family’s interests respectively. 

With new internal and external challenges, as well as global socio-cultural trends, this study will examine whether the notion of familial values is still an important marker of the next Indonesian male leader.