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Indonesia Council Open Conference 2025
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Korean language in the Linguistic Landscape of Indonesia: The case of Malang and Kupang

Individual Paper

Individual Paper

9:00 am

10 July 2025

M13 + M14 (Melbourne Connect)

Session 6: Linguistic Landscapes: Sundanese Grammar, Korean in Indonesia, and Semiotic Analysis

One Conference streams

Language and literature

Submission Description

 This study focuses on the emergence of the Korean language within Indonesia’s linguistic landscape by utilising a semiotic approach along with interpretive and critical discourse analysis (Fairclough 1995, 2010; Jaworski & Thurlow, 2010). Data of the study includes pictures of signs collected on the streets of Malang and Kupang in 2024. These locations, Malang in East Java and Kupang in East Nusa Tenggara, represent the diversity of the Indonesian archipelago. Additionally, interviews with university students provided insights into their perceptions of the Korean signs. Our preliminary findings indicate that Korean words frequently coexist with Hangeul, Romanised Korean, Indonesian, and English, reflecting translanguaging in public spaces. We argue that Romanised Korean and Hangeul serve more than mere decorative elements; they represent the transnational identity of Indonesian youth and modern Indonesians navigating a global linguistic environment. The results of the study suggest the changing perception of the Korean language among Indonesia's younger generation.

 

Presenters

Presenters

Individual Paper Presenters

Dr. Nurenzia Yannuar - Universitas Negeri Malang